Online dating might be one of the oldest verticals exploited in affiliate marketing, but it's still one of the most lucrative to this day! In a world where people meet online, dating sites are more than ever a safe place for some.
Furthermore, people want to meet like-minded people. That's when niche dating sites enter the party. Let's dive into which dating affiliate programs you should promote and how to do it effectively.
How Do Dating Affiliate Programs Earn Money?
Dating affiliate programs allow marketers to promote dating platforms and earn commissions based on user actions. Common payout models include:
- CPA (Cost Per Acquisition): Affiliates receive a fixed commission when a user completes a specific action, such as signing up or subscribing.
- RevShare (Revenue Share): Affiliates earn a percentage of the revenue generated from users they refer, providing ongoing income as long as the user remains active.
- Hybrid Models: A combination of CPA and RevShare, offering immediate and residual income.
The global reach and high demand for online dating services amplify the profitability of dating affiliate programs. Notably, during the COVID-19 pandemic, platforms like Tinder reported a surge in activity, with a record 3 billion swipes in a single day in March 2020.
Top 6 Dating Affiliate Programs
If you’re a dedicated reader of our blog, or if you read the introduction of this article, you know that dating is one of the most lucrative verticals! Log into your CrakRevenue account and check out our offers! Let’s dive into our best ones:
Ashley Madison
Whether married, attached, or curious, members join Ashley Madison for online flirtation, new experiences, or deeper connections. This dating site, launched in 2001, has evolved from an affair-focused site into an international community connecting people without judgment. It's a well-established, safe place for like-minded adults who like to explore their love life.
- Ashley Madison - PPS - 51 Geos
- Payout: $65.00 PPS
- EPC: $0.1694
- Adult FriendFinder - PPS - 24 Geos
- Payout: $60.00 PPS
- EPC: $0.7931
- Victoria Milan - PPS
- Payout: $75.00 PPS
- EPC: $0.5539
- GaysGoDating - SOI
- Payout: $3.50 SOI
- EPC: $0.0492
- Kiseki - DOI - iOS - Japan
- Payout: $2.10 DOI
- Kiseki - PPS - iOS - Japan
- Payout: $35.00 PPS
- Create Engaging Content: Develop blogs, reviews, and guides that resonate with your target audience.
- Keyword Optimization: Utilize relevant keywords to improve search engine rankings and attract organic traffic.
- Examples: Articles like "Top 5 Dating Apps for Millennials" or "Best Dating Sites for Serious Relationships" can draw interested readers.
- Build Segmented Lists: Offer free resources, like dating tips, to encourage sign-ups and segment your audience based on interests.
- Automated Campaigns: Set up automated email sequences with clear calls-to-action and a sense of urgency to drive conversions.
- Tailor to Niche Audiences: Design landing pages that speak directly to the interests and needs of your target demographics.
- Strong CTAs: Ensure your landing pages have compelling calls to action and clearly communicate the dating platform's benefits.
- Promote Niche Platforms: Highlight dating sites that cater to specific communities, such as LGBTQ+ or faith-based dating.
- Engage with Relevant Communities: Participate in forums, social media groups, and other online spaces where your target audience congregates to build trust and drive traffic.
Adult FriendFinder
Adult FriendFinder (AFF) is a dating site for people looking for casual fun, hookups, or alternative relationships. It started in 1996 and has millions of users worldwide. Adult FriendFinder offers chat, videos, blogs, and forums. Those places are judgment-free, which helps people enjoy their time on the site.
Victoria Milan
Victoria Milan is a dating site for married and attached people. Since 2010, its leitmotiv has been “anonymity”! Profiles are anonymized, and there are tools to help people with that, such as blurring features for profile pics. It is popular in various countries and markets as a safe and discreet way to connect with like-minded individuals seeking excitement outside their main relationships.
Niche offers
GaysGoDating
GaysGoDating is an online dating platform for gay men seeking connections, whether for casual encounters or serious relationships. The site offers features like customizable search filters, interactive matchmaking, and chat rooms to help users find compatible partners. Upon registration, new members receive five free chat credits, allowing them to start conversations immediately.
Flure
Prioritizing user safety, especially for women, Flure features a male-invitation system to limit unwanted messages and advanced moderation tools. This sex-positive dating app is brand new. As the dating world evolves, it has been created to match the inclusivity of today's people. Key highlights include the “Sparks Game” to spark fun conversations and the "Virtual Realm" for global connections.
Kiseki
"Kiseki" is a Japanese word meaning "miracle." But it's also the name of a dating app launched in Japan by Social Discovery Group in 2024. It's Japan's largest global romance matching service, offering borderless connections and bringing together members from over 40 countries. Kiseki offers features like real-time translation to facilitate cross-border communication.
Bonus: DatingSmartlink
Our exclusive Dating Smartlink is a powerful turnkey solution that enables you to promote the best Dating offers based on your traffic data and convert on 250+ geos with a single auto-optimized link.
This tool maximizes revenue from all clicks, ensuring that even non-converting clicks are monetized efficiently to generate high overall payouts. Our in-house extra-earnings technology almost guarantees affiliates will make money. Learn more about how to use it here.
How to Make Money from Dating Affiliate Programs
In order to maximize earnings with Dating affiliate programs, affiliates should implement the following strategies:
Content Marketing
Email Marketing
User Pre-Landers
Focus on Niche Opportunities
You have everything you need to promote money-making dating offers with effective promotional strategies! We work hard daily to get you the best high-converting, daring offers on the market! Sign up with CrakRevenue today and start earning with top dating programs!
