Content Marketing. It’s the word that has been on every marketer's lips in 2013.
Here's a nice infographic on b2b content marketing made by the folks at Visual.ly. It gives a good overview and some interesting numbers about that new talk of the town.
And since e-marketing trends + infographics = Awesome, we thought it would be nice to share it with you. Enjoy!
"With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers. Uberflip’s latest infographic, The State of B2B Content Marketing, explores how B2B brands are leveraging these tactics, including common objectives, promotion tools, metrics and reported results."Source: https://www.uberflip.com/blog/infographic-the-state-of-b2b-content-marketing
