What is a Popunder Ad & How to Increase Conversions with it

Published by Papa Whale Webmaster

Convert your pop under traffic ads with minimal effort: learn what popunder ads are and how you can use them to bring in more traffic with less invasive pop ups!

Attract more traffic with popunder ads

Picking the right ad format for an offer is a challenge any affiliate has to face at one point or another. Allow us to help you in that decision (or possibly make the choice even harder) by introducing you to a tried and tested form of advertising: popunder ads.

What are pop ads?

Pop ads are one of the oldest and most popular ad formats out there. They work for affiliates of any level of experience and can be applied to almost any vertical. 

You’re probably already familiar with popups, but how well do you know popunders, the second form of pop advertisements? How helpful can popunders be in converting your pop traffic?

Man looking at math equations

Pop ads were created as an alternative to classic in-page advertisements. Rather than a permanent ad attached to the page’s content, pop ads offer a more volatile, temporary eye-catcher. Popping up out of the main page, they allow users to take their time and look at the ad’s content whenever they choose to, rather than interrupting their browsing, which can be irritating—leading to higher interest and ultimately higher conversion.

Ads can be intrusive – pop ads are the solution to that, displaying a product or an offer independently from the user’s original choice of content.

And if you need any more convincing, here are some of the advantages to investing in your pop traffic:

  • Pop traffic is available for every type of traffic, no matter the source. 
  • When it comes to volume, pop traffic has push notifications beat!
  • It’s the cheapest form of traffic and is perfect for beginners starting with a low budget and providing high traffic volumes. But it’s also suitable for more experienced affiliates by working for both low and high-payout offers.
  • It’s direct and impossible to miss.
  • It doesn’t blend in with the website and is sure to catch the user’s attention. Again: whenever they choose to!

What is pop under advertising?

There is only one main difference between pop-ups and pop-unders: while the former opens on top of the page a user is currently visiting, the latter opens in a window under the current tab. 

We’ve said it before, and we’ll say it again: this allows the ad to remain open while the user keeps browsing, and when they’re ready, they can explore the ad. How perfect does that sound?

You just blew my mind

It’s less intrusive and allows more freedom to the user, which usually leads to a more positive mindset toward the product or offer advertised. And while more subtle, it doesn’t mean the ad will go unnoticed. Instead, it’ll simply remain open until the user checks it while closing out their tabs. 

But being convinced that pop-under ads are the way to go isn’t the only thing. Now that you’re hooked, how can you use them to your benefit?

How to increase conversion with popunders

Create multiple campaigns

One tip to help you reach higher conversion rates with popunder ads is to tailor different campaigns for different geos. Pop under traffic providers usually don’t allow targetting by geos, but you can get around that by developing unique campaigns for each targeted location. Your pop-unders will be displayed in the most profitable timeframe for your chosen geos.

Implement split testing

Running split tests (or A/B testing) is a great way to improve any area of your campaign or publishing platform you wish to work on. It can be your font, CTA, display time, or location. Visuals and images can also make a huge difference for your landing page or pre-lander. With pop traffic, catching the attention in the blink of an eye is crucial. Visuals used have a significant impact on conversion rates. So don’t hesitate to try out different approaches!

Doing some popunder tests with split testing can also help you figure out whether you want to implement pre-landers or not. Pre-landers are a great way to improve your conversion rates by ensuring that only the highest quality traffic possible gets to your landing page. 

Running some split tests can help you figure out if pre-landers actually help, depending on your chosen offer.

Cap your ads

Ad capping is the concept of limiting the number of times your ad is shown, which can be tailored based on your budget and the number of times a user sees your ad. 

As a general rule, you don’t want users to see your ad more than twice, so capping your ads is definitely worth looking into.

How to get started with popunder ads

It’s all good fun learning about how amazing and easy pop-under ads can be, but how can you start using them when promoting your offers? Whether you’re a beginner or an expert, the right tool can make all the difference in the efficiency of your ads.

Man motioning you over

CrakRevenue provides a popcode specifically tailored to display pop-under ads on your website for each of our offers. 

It’s simple: all you have to do is visit an offer’s page, scroll down, and select “Popcode” in the “Ad Tools” section. You will automatically be provided with the code necessary to implement the pop-under ad. It’s almost too easy!

Are you ready to start promoting? Simply visit your offer of choice and try your hand at popunder ads now! And as always, if you have any questions or comments that need answering, don’t hesitate to reach out to our Customer Service team through our live chat feature in the bottom right corner of this page or by sending an email to



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