Vicky (CrakRevenue)
Can you tell us about your experience in affiliate marketing and how you got started in the industry?
I started working in marketing 5 years ago. It’s only since I joined CrakRevenue two years ago that I’ve been in the field of affiliate marketing. I currently work as a marketing advisor. Before this job, I used to work only with women. Now, I work mostly with men.
I love what I do because I’m fully immersed in digital marketing now. Working with advanced tools and analytics software at CrakRevenue really helped me become more aware of how fast things are changing in the marketing world. It helped me improve my skills and use reporting to create campaigns. Also, now I get to touch on so many cool aspects of affiliate marketing like organizing trade shows, building partnerships with industry leaders, and creating new strategies to expand our network. I also make sure that we’re up to date with the latest trends in affiliate marketing and that we give our affiliates the best opportunities and resources to reach their goals.
Can you give an example of a particularly challenging campaign you have managed and how you overcame any obstacles?
At first, managing campaigns with advertisers in the adult industry wasn’t easy. Your entire campaign has to target mostly male affiliates, and you have to make a given product appealing to them. I really had to get out of my comfort zone and try to put myself in a man’s shoes to make this work.
With time I realized that in this field, we tend to assume that only men are webmasters. It’s not true. There are women out there who just kill it at traffic monetization, but we might not have products for their traffic yet. So, I guess it’s part of CrakRevenue’s challenges. We have to make our CPA network more appealing and inclusive for female affiliates.
How do you build and maintain relationships with affiliate marketing partners?
I believe partnerships in the affiliate marketing industry are vital. That’s why I communicate regularly and actively with our partners on Skype, making sure to keep all channels open. When we build bridges with other major players in affiliate marketing, we create opportunities to do cross-promotion. In other words, they talk about us, we talk about them. And it helps us reach a wider audience.
So come and talk to me. You never know; maybe it’ll spark new ideas for content marketing or inspire a new campaign. We’re always open to building bridges with new partners. For inquiries, reach out to me via Skype.
How do you balance the need to assert yourself professionally while also navigating gender dynamics in the workplace?
Honestly, I started in this industry with a lot of confidence in my skills. I knew I was good at what I do, and I think it’s one of my strengths. The only thing I struggled with was voicing my opinions in meetings. When you’re the only woman in that conference room, it’s very tempting to not say a word. But it didn’t take long before I realized that my viewpoints were sometimes very different from everyone else. I bring something new to the table (and sometimes it’s a woman’s perspective), and it’s one of the reasons why I belong where I am.
How do you believe companies can better support and advance women's careers in affiliate marketing?
When I go to affiliate marketing events, like the last one in Dubai, I notice how easy it is for women to come and talk to women in their fields. It’s always a pleasure to be there and answer their questions, but to me, it just shows that there should be more female marketing experts. Just like in programming, I see more women in the future of this industry.
How do we get there? I guess by hiring more women, promoting more women, and giving them more opportunities. I’d love to see more women succeed.
Laurence (FansRevenue)
Can you tell us about your experience in influencer (affiliate) marketing and how you got started in the industry?
I’ve been working in marketing for about 8 years in a row. I joined FansRevenue as a marketing advisor almost 6 months ago. Really loving it! Before FansRevenue, I worked in search engine marketing, social media marketing, and content marketing. Now my job is completely focused on influencer marketing.
Can you give an example of a particularly challenging campaign you have managed and how you overcame any obstacles?
The vast majority of my campaigns are centered around the adult industry. That makes it really hard to try to get into the consumer’s mind, not only because this field is broad but because the end users are mostly men. I’ve worked on campaigns in adult gaming, and it definitely wasn’t straightforward for me as a woman. What helped was having discussions with different men in the industry. They really helped me understand what would be more appealing with adult gaming products.
How do you build and maintain relationships with affiliate partners and merchants?
I work mostly with brand partners by creating influencer marketing strategies. To maintain really good relationships, I contact brands regularly to show them how important this partnership is to FansRevenue. I know it makes them feel cared for, and it shows that we want to work with them long-term, not just now.
Fun fact, 50% of our partners’ contacts are women, so that’s pretty cool!
How do you balance the need to assert yourself professionally while also navigating gender dynamics in the workplace?
Good question! I started working in marketing very young, at 18. So early in my career, I was going to happy hours, having conversations with male colleagues and partners. It wasn’t easy to make people take me seriously. I had to—and still have to—speak up at work events and meetings. It makes me feel more confident when I voice my opinions, especially in tasks related to the adult industry.
How do you believe companies can better support and advance women's careers in affiliate marketing?
I think there should be more inclusivity, mentorship, and training. I would have really benefited from that at the beginning of my career. These types of programs already exist, I know, but personally, I’ve never seen any employer make them available to their female employees. So it would be cool if more employers offered them.
Alex-Anne (FansRevenue)
Can you tell us about your experience in influencer marketing and how you got started in the industry?
I used to work for an influencer before. So, I was on the other side of influencer marketing. My work used to be about producing videos, interacting with that influencer’s agency, and helping create content that would fit a given brand’s message. But it felt like there was something missing. I wanted to work with more than one influencer. I wanted to be on the other side of the machine.
So recently, I joined FansRevenue. Now, I get to exchange with new people and build more bridges with content creators. Not only do I work with lots of influencers, but I can also dip my toes in the adult industry, which is way more challenging than the mainstream teenage audience I’m used to.
How do you build and maintain relationships with influencers?
Being a woman is a plus in influencer marketing, especially in the adult industry. It’s just easier to get a female content creator’s trust. Some of them told me about how they felt working with male influencer managers in the business. Some of their stories are a bit cringey. But overall, they tell me how they love that I’m patient, that I keep giving them options, and that I make them comfortable at every step. I make sure that I know whether they’re OK to do certain things and give them room to say no.
Also, I usually communicate with my influencers via WhatsApp, using voice messages. It shows that I’m a real person and that I take the time to talk with them. I’m not just representing an agency focused on money. I care about them as human beings.
I am aware of female influencers’ busy schedules, especially in the adult industry. I know they mostly work nights, and I adapt my efforts to reach out only in the afternoon. It’s more convenient for them.
By the way, I am always open to working with new influencers. Don’t hesitate to email me if you’re looking for a new partnership.
How do you balance the need to assert yourself professionally while also navigating gender dynamics in the workplace?
At FansRevenue, I work mostly with guys, but in my daily activities, I interact mostly with women. Before I got into the influencer marketing industry, I used to work in a bank with lots of men in positions of power. I often felt like I had to repeat myself before one of my ideas became a reality. Also, I often felt like my ideas were ignored, but when a man would say the same thing, suddenly I sounded genius!?
How do you believe companies can better support and advance women's careers in influencer marketing?
Companies could highlight when we succeed. It matters, and it inspires other women when we see that we can accomplish great things. I remember when I used to work at the bank, I was in awe of our National President. She started there at an entry-level position and worked her way up to the top. It's really inspiring!
There’s an influencer I follow who’s also a business owner. In her company, she really supports women in the workplace. She gives her female employees the day off for menstrual cramps, and she provides free sanitary products. She simply normalizes what women experience daily.
How do you see influencer marketing evolving over the next few years?
It will only expand. More people call themselves influencers, and having a platform is more accessible than ever before. It’s also easier for brands to find partners whose audience matches their targeted consumers. Plus, new social networks will be developed, and people will adapt to new forms of social media.
Also, I think that the line between adult and mainstream will become thinner, thanks to adult content creators. Today, there’s already less stigma over adult content online and webcam modeling. So I am eager to see what influencer marketing will look like over the next few years.
Sarah (CrakRevenue)
Can you tell us about your experience in affiliate marketing and how you got started in the industry?
I started working in affiliate marketing through CrakRevenue about a year ago. Before that, I worked in marketing. To me, there’s not much difference between doing graphic design in marketing and affiliate marketing. But at CrakRevenue, I feel like I have more creative freedom. I get to bring new ideas and work synergistically with our different teams.
Were you influenced by any female graphic designer or visual artist to become a graphic designer?
Yes! There are two illustrators I really love on IG. The first one, Eloise Marseille, is a cartoonist who creates graphic novels. I love her style and the clever insights in her books. There’s lots of humor in her content. I am also a big fan of Lorraine Sorlet. She’s a French illustrator, and she posts great visuals about relationships and daily life. Her images are very poetic and nostalgic. I love it!
How do you balance the need to assert yourself professionally while also navigating gender dynamics in the workplace?
Not really, honestly. At CrakRevenue, I feel really respected. We’re only two female graphic designers, and I’ve never felt like I was being treated differently. But there’s one thing I’m really careful about, and it’s the originality of my ideas. They might not be aware of it, but sometimes men might say something already been that a woman has already said. And they make it look like it was their idea. If that idea turns out to be a success, they get all the credit for it. So, I always try to protect my ideas, and I don’t hesitate to say “yeah, I already said that.”
How do you believe companies can better support and advance women's careers in affiliate marketing?
By treating all employees the same way, regardless of gender. Our inputs carry the same weight, but in the corporate world, more value is given to a man’s viewpoint than a woman’s. It would also help to put more women in high-level positions.
Today, for instance, there’s WomenHack that helps businesses recruit more women, and it’s a great start. Lots of women are graphic designers. There are also many female developers and marketing strategists. These opportunities help highlight the many skills that we have, and they make it easier to be considered for more positions.
What is your favorite type of project in affiliate marketing, and how does it make enough room for your creativity?
Taking pictures and doing shootings for different products. I really enjoy that. It gives me more freedom over the artistic direction when I am behind the camera.
Even for this project, International Women’s Day, I loved being involved in the visuals and giving my input.
Needless to say, there a lot of female talent in affiliate marketing. There’s even more traffic to leverage from female webmasters and app owners out there.
If you’re one of them, join our CPA network and discover how you can capitalize on your traffic. CrakRevenue is more than just lucrative offers. It’s an entire team, including badass women, here to help you make more money.
Sign up and find out what your next payout could be!
