For some people, 13 means bad luck. For others, it’s the complete opposite! Guess which slide we’re on? It’s your lucky day. In this article, we’ll tell you everything about the best Email Marketing Tactics to boost your conversion rates! But first things first:
What Is Affiliate Email Marketing?
Affiliate email marketing is a strategy where you promote other people's products through targeted and engaging emails. It helps to captivate subscribers and increase conversion rates and organic traffic. It is especially suitable for marketers who deeply understand their audience. Affiliates can be bloggers, social media influencers, YouTubers, or any individual or company with an online presence.
By participating in affiliate programs, you can expand your business's reach and increase sales without having to spend a large amount of money on advertising. Most programs offer recurring commissions that range from 20% to 40% per referral.
Why should you Adopt E-Mail Marketing into Your Affiliate Marketing Strategies?
Because we said so. Just kidding. Here’s why:
Email marketing is often overlooked but remains one of the most effective ways to reach your target audience. For each dollar spent on email marketing, you can expect an average return of $38, and automated emails perform better than traditional campaigns.
Email marketing influences up to 59% of buying decisions. Using targeted email lists to promote affiliate products to past customers provides a direct and personalized approach, making it easier to engage and convert them into customers. Compared to traditional affiliate marketing, email lists provide a more effective way to promote your brand's products or services.
In a few points, an Email Marketing strategy is the best way to:
- Promote affiliate products on autopilot
- Make passive income from your email sequence
- Use email segmentation to track referrals
- Continue nurturing relationships with subscribers
Affiliate Email Marketing Tactics for Higher Conversion Rates
1. Get onboard with an Email Service Provider
To start affiliate email marketing, you can join an email service provider. Be sure to follow email laws and regulations and get approval from recipients. Use "implied consent" if you know them and "explicit consent" to build a mailing list.
We advise you to add branding elements to your email template, including a logo. You can create a logo using an online logo creator if you don't have one.
2. Insert Affiliate Links to your Emails
To boost traffic to your affiliate links via email, add some helpful affiliate links that already have high click-through rates to your email sequence. However, don't overload your emails with affiliate links, as this may lead to unsubscriptions.
To avoid lower profits, modify some elements of your email sequence to include relevant affiliate links. To maintain a loyal audience, consistently send educational content, and ensure that your emails are unique and engaging.
3. Select the proper affiliate links
Promote affiliate links that are profitable, relevant, and consistent. Calculate the ROI and focus on links with promising earning potential. Promote products that apply to your audience's preferences and provide practical solutions.
Choose good affiliate partners to avoid hassle in the future. Also, you must keep your link niche-appropriate. People joined you for a reason. You must keep consistency in your content!
4. Make Your Emails Personalized
Personalization is crucial in affiliate emails to increase open rates. Success in affiliate marketing requires building strong relationships with your audience. Personalized emails will sound more friendly than salesly.
5. Maximize Holidays Opportunities
Holidays are a great time to spice up your email content and offers since customers are actively searching for deals. However, it's essential to ensure you don't send too many emails to your audience. Because what do you do when you receive too many messages? You (probably) unsubscribe!
To avoid overwhelming your audience, it's best to create a separate holiday campaign rather than blending it with your regular email sequence. This way, you can easily remove or pause the holiday campaign after the season has ended, making it more organized and efficient. It’s all about balance!
6. Value Is Your Keyword
It’s important to prioritize providing valuable content to your email subscribers rather than just bombarding them with promotional links. To keep your content engaging, try incorporating various media types such as videos, podcasts, images, and audio.
Building trust with your leads takes time, so it's important to focus on offering them value consistently. By following this process and providing value to your email subscribers, you should start seeing an increase in your affiliate commissions.
7. Engage Your Audience As Much As Possible
To increase your conversion rate, it is essential to re-engage with your leads. You can achieve this by sending follow-up emails to those who have low engagement. It may be possible that they didn’t receive your previous emails!
In case there is a significant affiliate opportunity, such as a contest or extra commissions, you can consider investing in a webinar platform and co-hosting a webinar with someone from the company. If you have a big enough audience, the co-hosting will provide additional exposure, and you'll deliver genuine value.
8. Social Proof Means Trust
Social proof is the idea that customers are more likely to buy products or services that are approved by other customers or influencers. A testimonial from an industry expert can serve as social proof.
Using social proof in affiliate email marketing campaigns involves showcasing success stories from customers who have used the promoted products. If you check every review possible online before buying something or choosing a restaurant, well, you understand more than anyone the power of social proof!
9. Make Your Invitations Clear
It's crucial to provide clear communication regarding the content subscribers will receive upon signing up for your mailing list. This includes detailing exclusive deals, promotions, and unique materials they can expect to access.
As in many communications, transparency is key!
10. Automate Your Emailing Campaigns
Automating your affiliate email marketing campaign can be a great way to engage with your customers. With the help of email automation tools, you can easily send bulk emails and scale your communication without spending countless hours.
Additionally, you can use high-quality software to track email engagement and even schedule mail-outs.
11. Work On Audience Segmentation
Segment your email list into subgroups based on behavior, preferences, and the product. This way, you can deliver a more tailored message and improve open and click-through rates. You can resend some of the emails to leads with low engagement rates.
12. Trigger Your Emails
Email triggers are automatic reactions to your audience's behavior. There are two types: segment-based and event-based. Segment-based triggers are used for specific conditions, while event-based triggers are activated by purchases or opt-ins.
The goal is to support subscribers and promote positive behavior. Triggered emails simplify communication and have a high open rate.
13. 📈🚀💪
Start your Email Subjects with Emojis. Yes, this one might seem too simple. But hey, some of you are reading this because they received a newsletter about this article. And guess what? The subject started with an Emoji 😉
About CrakRevenue
CrakRevenue was built by affiliates, for affiliates. Today, we pride ourselves on having the largest team in the affiliate marketing industry and all the tools required to reach your full potential. As a Blue Book’s Top 5 Best CPA Network (but we consider ourself #1 adult) , we’re here to empower Affiliates and Advertisers to reach their highest levels of success by providing exceptional support, unrivaled expertise, and the most lucrative opportunities in the industry.
