Adult Consumers: 23 Facts to Generate More Conversions

Published by Papa Whale Affiliate Marketing

When it comes to adult affiliate marketing, there are some Adult Consumers' trends we’ve taken note of. Check them out in our snazzy infographic!

Text Version:

Visual Support

  • Increases Sales by 58%
  • 92% of consumers agree: a site’s design influences buyer behavior de most
  • 1 out of 2 consumers trust a product more once they’ve seen it in a video

The Psychology of Discounts

  • Promo Codes increase Customer Satisfaction by 41%
  • 57% won’t buy unless they feel they’re getting a reduced price
  • 70% like to receive promotions through mobile texts


  • 85% of consumers will look for online reviews before making a purchase
  • 79% of consumers base their decision on user reviews
  • 67% of consumers read at least 6 comments before buying

Social Media

  • The color blue generates 24% more Likes
  • Images featuring one color receive 40% more Likes than multi-colored images


  • Pictures of women taken indoors get 60% more attention
  • Shots of men outdoors receive 18% more attention
  • Full body shots attract 203% more attention


  • 80% of consumers are more likely to trust sites with well-known financial institution logos
  • Offering various payment options leads to 40% more trust


  • 82 minutes is the average time Americans spend on their smartphones daily
  • 75% of Americans bring their phone to the bathroom
  • 89% of smartphone time is spent using mobile app

What NOT to do:

Loading Time

  • 40% of users will leave a site that takes more than 3 seconds to load: 80% won’t return


  • 40% of users are against receiving Newsletters and won’t create an account for this reason


  • 59% of people will abandon the transaction if their favorite payment method isn’t offered


  • 40% of visitors will leave a site for a competitor’s after a bad mobile experience

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