Text Version:
Visual Support
- Increases Sales by 58%
- 92% of consumers agree: a site’s design influences buyer behavior de most
- 1 out of 2 consumers trust a product more once they’ve seen it in a video
The Psychology of Discounts
- Promo Codes increase Customer Satisfaction by 41%
- 57% won’t buy unless they feel they’re getting a reduced price
- 70% like to receive promotions through mobile texts
Reviews
- 85% of consumers will look for online reviews before making a purchase
- 79% of consumers base their decision on user reviews
- 67% of consumers read at least 6 comments before buying
Social Media
- The color blue generates 24% more Likes
- Images featuring one color receive 40% more Likes than multi-colored images
Portraits
- Pictures of women taken indoors get 60% more attention
- Shots of men outdoors receive 18% more attention
- Full body shots attract 203% more attention
Payment
- 80% of consumers are more likely to trust sites with well-known financial institution logos
- Offering various payment options leads to 40% more trust
Mobile
- 82 minutes is the average time Americans spend on their smartphones daily
- 75% of Americans bring their phone to the bathroom
- 89% of smartphone time is spent using mobile app
What NOT to do:
Loading Time
- 40% of users will leave a site that takes more than 3 seconds to load: 80% won’t return
Newsletter
- 40% of users are against receiving Newsletters and won’t create an account for this reason
Payment
- 59% of people will abandon the transaction if their favorite payment method isn’t offered
Mobile
- 40% of visitors will leave a site for a competitor’s after a bad mobile experience
