How to Hit the Jackpot with Casino Affiliate Programs

Published by Papa Whale Affiliate Marketing

Read our blog post to uncover today’s and tomorrow’s online gambling affiliate marketing opportunities!

More than ever, the cards are stacked in favor of casino affiliate programs.

Lockdowns and restrictions have positively impacted the interest of consumers toward gambling platforms. Online operators are finding new ways to attract players and offer a satisfying experience, meaning new opportunities.

Technological advances and innovations like the arrival of cryptocurrencies as a form of payment enable the iGaming industry to enhance its services and design, making online casinos more attractive for customers worldwide.

To such an extent that we expect the online gambling market to grow by 12% over the next 5 years!

It’s no surprise that this industry is strongly regulated, requiring all platforms to be registered, compliant with a minimum of one jurisdiction or country, and often to acquire an offshore gambling license.

As of today, some countries are excellent markets for digital casinos, while others progressively ease regulations. Sweden, Germany, and the United Kingdom are today’s best countries for online gambling businesses because of their well-spread gambling culture and permissive regulations.

Currently in the U.S., regulations are still very strict. Online gambling is legal in six states: Connecticut, Delaware, Michigan, New Jersey, Pennsylvania, and West Virginia.

More states allow sports betting only, and Nevada allows online poker sites but not online casinos.

Still, we expect more states to join the movement, as gambling platforms operating in those six states generated by themselves over $1.6B in revenue during the first half of 2021, surpassing by far the revenue collected in the whole year of 2020 ($1.55B).

And when it comes to online gambling, affiliation is more than worth betting on for businesses.

Affiliate marketing
remains their most effective way to promote and gain customers.

Promote casino affiliate programs with CrakRevenue! Gambling affiliation at its best

How Do Casino Affiliate Programs Work?

Affiliates interested in making money with casino affiliate programs will find two main types:

1- CPA (Cost Per Acquisition):

You receive a fixed commission for each customer who signs up and makes the first deposit of a specified minimum amount.

2- RevShare:

You receive a percentage of player losses on the site for the user’s lifetime or for a specified period of time.

It is also possible to find hybrid programs offering a mix of CPA and RevShare.
For example, you’ll receive $150 per deposited player + 20% RevShare.

In terms of promotion, there are several ways to market online casinos and acquire new players.

Here are some of the best working methods for you to explore:

  • Build an SEO-focused & mobile-first website.
  • Engage customers through social media (Facebook, Instagram, Youtube).
    Note: Rules and regulations apply. Be careful & creative in your strategy.
  • Build a list of potential players and send them offers via email.
  • Use well-placed native ads with non-aggressive, trusted content (e.g., statistics).
  • Send push notifications to registered, non-deposited users.

Of course, each method has its pros and cons.
The first method above (SEO) remains the simplest and most effective: content is king!

Before you go fishing for the best casino affiliate programs (you’ll find some of them below), here are some important definitions regardless of the program type and methods you’ll use:

  • First-time deposit: The most common acquisition metric, consisting of users depositing money for the first time on the gambling platform. Its value is a strong indicator of the customer’s potential lifetime value.
  • Negative carryover: If a player makes a first deposit and wins big, you end up with, let’s say, a -$5000 balance. If player losses don’t compensate by the end of the month, the negative balance will carry over into the next month.

    A casino affiliate program with no negative carryover means it doesn’t carry over the negative balance, so you start each month with a $0 balance.

We also recommend getting familiar with the most common casino-related terms and phrases.

Now, let us introduce you to some of the highest-paying casino affiliate programs.

Highest-paying casino affiliate programs - CrakRevenue gambling affiliation marketing

Best Casino Affiliate Programs

1XBet – 25% RevShare – Responsive – 160 geos (#8101)

  • 400,000 registered users
  • Wide selection of sports events and TV games
  • Fast and reliable bet processing
  • 24h customer service

Red Dog Casino – $150 PPS – Responsive – AU/CA/NZ/UK (#8095)

  • Slick interface
  • Crypto deposit/payout (Bitcoin/Ethereum)
  • Cash bonus at registration
  • All types of games, including slots, table and poker games

Las Atlantis – $150 PPS – Responsive – AU/CA/NZ/UK (#8098)

  • Fully adaptive on any device
  • 280% welcome bonus
  • Bitcoin deposit/payout
  • Live chat support

El Royale – $150 PPS – Responsive – AU/CA/NZ/UK (#8099)

  • 250% welcome bonus + multiple bonuses
  • Fully adaptive on any device
  • Bitcoin deposit/payout
  • 24/7 customer service

As always, our Customer Experience Team is here to help you get started.

A quick chat can go a long way in helping you find the best casino affiliate program to promote and the right strategy to deploy. So don’t hesitate to hit us up!

You can also connect with world-class affiliates and receive insightful advice in our Reddit community.

Place your bet on the most trusted and respected CPA network!


Latest POSTS

Subscribe to our Newsletter
Learn everything about the latest web marketing trends and best offers to promote. Reading our blog leads to success!
Give it a try, you can unsubscribe anytime.