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5 tips to make more money like a pro with PPL

Published by Papa Whale Affiliate Marketing

I'm sure that most of you already know that CrakRevenue gives you access to exclusive deals and offers that are not available when going direct with sponsors. Many of these sought-after programs are based on a Pay Per Lead model, which has become increasingly popular in the last years. If you want to win the game, you need to know the rules first, right?

5 tips to make more money with PPL - CrakRevenue Blog

I’m sure that most of you already know that CrakRevenue gives you access to exclusive deals and offers that are not available when going direct with sponsors. Many of these sought-after programs are based on a Pay Per Lead model, which has become increasingly popular in the last years.

Unfortunately, too many affiliates fail in promoting such programs because they don’t fully understand how it works in the background, on the program administrator’s level.

If you want to win the game and make more money, you need to know the rules first, right?

That’s why today we’ll quickly go over the mechanics behind a PPL offer and most importantly, how professional marketers succeed at promoting them.

Pay-Per-Lead in 60 seconds

In essence, a PPL program is a calculated risk exercise for a sponsor which, when correctly planned and executed, can prove to be a serious win-win arrangement for both parties, sponsor and affiliates.

For the affiliates: they get paid for each lead, which allows them to cash their earnings quickly. No need to wait for conversions or rebills. It’s paid upfront in full trust that leads will convert according to a predetermined ratio. WIN.

For the sponsor: if a cost per acquisition target has been properly set, the leads convert at the expected ratio and, unlike revshare, future rebill revenues are kept as a bonus for the risk assumed by fronting the money in the first place. WIN.

Everybody wins.

But unfortunately, It’s not that easy. As we said earlier, successfully promoting PPL programs requires an understanding of the delicate balance on which “the Deal” relies.

One of the common misconceptions about PPL offers is that it is the easiest and most lucrative way of making money with online advertising these days, since you can send in about any type of traffic and get paid for your leads.

WRONG.

Sponsors agree to pay for the leads but are expecting conversions in return.

Obvious?

Yes. But you would be surprised to know how many affiliates seem to forget it.

In fact, it is such a big stake in this game, it can’t afford to be forgotten. This is also the main reason why an affiliate might get kicked out of a PPL program.

Now let’s see how to avoid this unpleasant situation and how you can use simple tips to get a higher payout!

#1 – Test your traffic sources.

BEFORE sending them to PPL offers.

Know what they’re worth.

Not sure?

Then you should:

#2 – Ask yourself…

Would I send this traffic on revshare?

If the answer is no, it’s not good enough for PPL either. People will choose PPL over revshare to have their bankroll grow faster and investment recovered on the shorter term. For the long-term, revshare is often more profitable if you’re ready to allow for months, if not years to see its profit at full potential with rebill revenues.

#3 – Track your results with your affiliate manager

Show them that you’re involved and interested in succeeding, and that you wish to improve your sales.  Affiliate managers are the best people to help and give you helpful advice.

#4 – Blend in your traffic sources to balance your ratios

With the help of your Affiliate Manager, try balancing your different traffic sources to achieve a good volume/quantity ratio to maximize your leads and maintain a good CPA.

If you’re then able to keep things going smoothly in the right direction…

#5 – Deal yourself a higher payout!

Go ahead and ask! We want you to make more money!

By following the previous tips, you’ve let your affiliate manager know that you’re looking forward to a serious and successful, long-term business relationship with us.

That should earn you a bump! 🙂

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